CJ ONE launches a VIP promotional event for “Moomin Original Artworks Exhibition” at the Seoul Arts Center


- CJ ONE’s VIP Week with Moomin, a character loved by people all over the world, was launched.

- CJ ONE VIP members were offered “1 + 1” tickets from September 2 to 13.


[CJ OliveNetworks = September 1, 2017 (Friday)] CJ’s integrated lifestyle membership service, CJ ONE (www.cjone.com), is launching a promotional event that targets VIP members for the “Moomin Original Artworks Exhibition” at the Hangaram Design Museum in the Seoul Arts Center.


CJ ONE organized this event to commemorate the Korean exhibition on Moomin, a character loved all over the world and especially popular among viewers in their twenties and thirties and offer a special opportunity to meet Moomin’s original artworks.


The event will be held for 12 days from September 2 (Saturday), the exhibition’s opening date, to September 13 (Wednesday). CJ ONE VIP members who download the VIP discount admission coupon from the CJ ONE app and present it at the ticket office will receive the 1 + 1 ticket benefit.


The “Moomin Original Artworks Exhibition” is being displayed for the first time in Korea in celebration of the 100th anniversary of the independence of Finland, the home of Moomin. The exhibition chronicles 70 years of Moomin artworks drawn by Moomin’s mother and Finland’s favorite painter, Tove Marika Jansson, and includes previously undisclosed works.


Starting with the novel “The Moomins and the Great Flood,” written and illustrated by Tove Jansson in 1945, Moomin was introduced to viewers worldwide through picture books, comic strips, animations, and others. At present, Moomin has become a character loved by people not only in Finland and Europe but also throughout the world.


The exhibition consists of seven sections and displays about 350 original artworks, along with a wide variety of Moomin books published in Korea. There is also a digital library that is part of the multimedia experience program being offered. During the exhibition, large Moomin dolls and characters dressed up as Moomin friends wandering about the museum will provide visitors with plenty of fun things to see. Opening hours are from 11:00 am to 8:00 pm, and 7:00 pm in November.


Meanwhile, CJ ONE offers benefits to VIP and non-VIP members alike who will attend high-quality cultural performances in major cities including Daegu, Ulsan, and Busan. It is also running the Jeju Art Museum Tour until September 10. This is a customer appreciation event offered in partnership with Jeju’s Bonte Museum, Arario Museum, and Yumin Museum. Details can be found in CJ ONE’s home page or through its app. (End)